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Branding and identity is the most important aspect of marketing and advertising for any company, no matter how big or small. The consistency of visual presentation and messaging is critical to successfully establishing and maintaining the identity of your business. Without adequate brand standards, the voice of your company will become muddied, leaving your customers questioning your stability and integrity.

The concept of branding, however, has been elevated to a status that gives the impression of being unattainable for companies with modest budgets…this could not be farther from the truth. A brand is only as complicated as the company wants it to be, and in many cases it is far more complex than is truly necessary. After all, consistency is the primary requirement, and the means to attaining that is only as detailed as is necessary for the business.

For us, branding is always at the heart of what we do. In many cases, we’re maintaining a level of brand standards even though it may not be a declared component of a client’s project. For instance, if we’re working on a direct mail postcard for a new client that already has some materials in place, we’ll make sure that our mailer design contains the consistencies needed to keep the brand intact.

So whether you need a whole new brand strategy, or just a few materials that effectively carry your existing brand, we are ready to help!