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The Remodeling Show and Deck Expo

Designed for The Remodeling Show and Deck Expo attendee campaign, these two ads will be run in multiple publications nationally to help promote the 2010 show. "Less is more" was the direction for these ads, and the asymmetry helps draw the reader’s eye to the different messages on the page. The Remodeling ad used the charcoal grey, and the Deck ad used a dark brown - the contrast in colors helps to keep the ads similar, yet uniquely different, should they ever be compared.