what we do:
client pricing structure
While we can’t speak for everyone, there does seem to be a consistency among advertising agencies to avoid the up-front question, “what do you charge?” The fact of the matter is both the client (you) and the vendor (us) are both after the same thing - to produce a product to service a business given a particular budget. So what’s the big deal? Honesty and fairness is one of our core values. We will always be open and fair with our project pricing and are willing to work with our clients on the front-end in order to meet specific budget requirement.
So what do services cost?
No two clients or projects are the same. A direct mail postcard, for example, can seem relatively straight-forward. However, even a postcard can become complex given the availability of images, the desired format, variable data and customization, etc. As each project is unique, our approach to quoting becomes unique and specific to each client. However, here are some guidelines by which we base our pricing structure:
Pricing projects based on a per-project model is definitely the more common trend these days. The benefit is that it gives you the ability to develop pieces as they are needed without any long-term commitments. For individual project pricing, a 50% deposit based on the project estimate is due before development starts. The remaining 50% is due upon completion. We do require that both parties sign a project contract (contract information can be found on this page) for the primary purpose of outlining timelines and project fees. Prior to providing a final project quote, we do set a time for a brief conversation to go over project requirements, needs and Q&A. Quotes are generally provided within 48 hours following the requirement gathering stage and work begins as soon as the quote is signed and the 50% deposit is collected.
Retainers, although far less frequent than in years past, can still be very beneficial. Clients who benefit from retainers often have a steady amount of work over a long period of time are: looking to work within a fixed budget, or have too many projects to anticipate keeping up with a per-project structure. Our retainer pricing is simple. We establish a reduced hourly rate based on the number of hours we anticipate working on your account each month. An hourly overage rate is also set should that month’s bank of hours be exceeded. Finally, a timeframe for the retainer is established. While 6 months and 1 year are the most common lengths of time, retainers can be adjusted to fit each client’s specific need.