work we've done:

direct mail

Remodeling Show and Deck Expo, featuring Tool Alley

Designed as one of a six-postcard campaign for the Remodeling Show and Deck Expo, this mailer promotes a feature of the show called Tool Alley. For the 2010 show, Tool Alley has been updated to include new benefits for the audience, which is creatively shown on the postcard by the "recharge" theme. That direction, along with the rugged feel of the mailer, make this postcard stand out in a stack of mail.