work we've done:

branding

City Blends Kids

City Blends, a nutrition smoothie provider, needed materials for their new Kid’s line. The challenge of tackling this project, unlike most, is that there are two very different target audiences: parents AND kids. The materials had to communicate the health benefits to parents, while at the same time convincing kids that they’d actually like something good for them! Crazy concept, we know, but the campaign was met with considerable success.